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Facebook Will Add ‘Shops’ To WhatsApp To Help Boost E-Commerce Reach

Facebook launched – Shops – its e-commerce integration to Instagram back in July 2020, as a measure to help businesses sell their products online at a time when most SMEs(Small and Medium-size Enterprise) were struggling to make ends end. Today, the social networking site announced that Shops are coming to WhatsApp.

The upcoming integration will make it easier to get products via Shops in select countries. Meanwhile, in the U.S., Facebook will add Shops to Marketplace too, so as to assist businesses sell their products to quite one billion monthly visitors worldwide.

It’s one among the new updates Facebook unveiled today as a part of its e-commerce push. The social media giant also revealed that it’ll display product ratings and reviews on Shops in Instagram over subsequent months, with additional details like supporting media from the community coming soon.

Another update that’s being introduced are shop ads which are intended to offer people a customized shopping experience dependent on their shopping behavior. The new experience will “send shoppers to where they are most likely to make a purchase” supported their shopping preference.

On Instagram, Facebook will test an AI-based capability called Visual Search over the approaching months to assist people upload their own photos so as to look for similar products. for instance , users can tap on a picture of a pair of denim jeans to seek out similar items.

For shoppers preferring to buy for items virtually, Facebook is making it possible to virtually fit or try a product before buying it, courtesy of a replacement augmented reality-based experience that’s rolling bent Shops. The new feature is because of new API integrations with Modiface and excellent Corp. Business also will be ready to add AR product catalogs to their ads with new upcoming tools. Today’s announcement highlights Facebook’s growing specialise in revamping the way people shop on its apps.

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